ABOUT ME

Robert Beck

I’m a creative production executive with more than 20 years of experience building and scaling high-performing teams and studios inside global brands and agencies. I specialize in designing the systems, workflows, and operating models that transform creative ambition into execution at scale.


At Verizon, I was a senior member of the leadership team that built the company’s in-house agency from the ground up — growing it from inception to a 200-person multidisciplinary organization while designing the operational and production processes that drove significant cost efficiencies and award-winning output.


At Apple, I led global production for flagship product launches, partnering with Brand, Human Interface, Product Marketing, and Engineering to deliver technically complex campaigns at scale. 


Today, I advise brands and agencies on modernizing production infrastructure, integrating AI-enabled tools into creative workflows, and building scalable content ecosystems designed for speed, quality, and long-term growth. I’m known for bridging creative craft with operational rigor — building not just campaigns, but the systems that make exceptional work possible. I love what I do.


I was born in London to a Californian mother and Dutch father (hence the accent) and now split my time between Franklin, Tennessee and New York City with my wife and daughter.



WORK EXPERIENCE

— COMPANY

Verizon


— ROLE

Sr. Director, Head of Production


— DATE

2017 – 2025


Built and scaled Verizon’s in-house production and creative studio from inception to a 200-person multidisciplinary organization delivering enterprise-wide content and campaign production across all channels. 


  • • Designed and implemented the end-to-end production operating model including workflow design, resourcing frameworks, budget oversight, and vendor management systems. 

  • • Delivered consistent ~30% cost savings versus external agency benchmarks through operational rigor and internalized production systems.  

  • • Owned large-scale production budgets and developed long-term resource and capacity planning models to support sustained growth and output at scale.

  • • Integrated modern and AI-enabled tools into production workflows, balancing innovation with governance and creative excellence.

  • • Partnered cross-functionally with Marketing, Brand, Product, and Executive Leadership to align creative needs with business priorities.

  • • Member of the agency management team responsible for evaluating, onboarding, and optimizing external agency partners.



— COMPANY

Apple


— ROLE

Executive Producer


— DATE

2014 – 2017



Led global production for flagship product launches within Apple’s highly matrixed organization, partnering with  Brand, Human Interface, Product Marketing, and Engineering.


  • • Produced multi-channel launch campaigns for multiple new products, delivering culturally defining breakthrough creative.

  • • Designed scalable production frameworks to support high-volume global asset creation and hyper-localized adaptations across markets.

  • • Operated at the intersection of design, product, and engineering to translate technically advanced features into cohesive creative marketing systems. 


— COMPANY

Contract Work


— ROLE

Production Consultant / Executive Producer


— DATE

2016 – Current


Advised brands and agencies on building integrated production teams and creative operations.


  • • Designed operating models and scalable content systems for agencies and global brands.

  • • Delivered complex multi-channel launch campaigns. 

  • • Clients include: Adobe, Microsoft, Indeed; agency partners include 72andSunny, Hecho and Pablo NYC


— COMPANY

Forsman & Bodenfors (kbs+)


— ROLE

Executive Producer / BMW


— DATE

2013 – 2014




  • • Led global production teams for multi-market new vehicle launches. 

  • • Developed process improvements to deliver a high volume of strategically relevant creative assets and channel toolkits.


— COMPANY

Y&R NY


— ROLE

Executive Producer / Land Rover



— DATE

2003 – 2012





  • • Oversaw integrated production across broadcast, interactive, social, and experiential for global brands including Land Rover, LG, Dell, Bacardi, MTV, MetLife, Accenture, Dr Pepper, Sony.




EDUCATION

GEORGETOWN UNIVERISTY | Washington, D.C.

Bachelor of Arts | Creative Writing


ST. PAUL’S SCHOOL | London, England

A-Levels